Branding is an integral part of a successful business. It’s the first impression you give and it’s the reason people will choose you over others. Your brand is a direct reflection of the promise that you give to your customers. Your brand is not just your logo. Rather, your brand is the impression you make […]
Branding. Brand identity. Brand equity. These terms get thrown around a lot in today’s marketing sphere, but what do they really mean? What really is a brand? And why should your business care about branding? If you run a business that depends on loyal, repeat customers, this article will give you a clear understanding of […]
Are you unsure how to go about branding your business? This is very common. Branding can be confusing; it’s much more than a pretty logo and clever tagline. It’s the very heart of who your company is and what it’s all about, what it stands for, and what customers can expect from it. Your business […]
A brand strategy is a long-standing blueprint that helps you build your business brand successfully in order to achieve certain goals. Constructing your brand strategy should be an important part of your overall company plan. It’s the expression of what your brand is and what it aims to be, the purpose it serves, and how […]
In this three-part guide you’ll be introduced to several niche selection techniques that you can use to find profitable products to sell. In Part 1 we will review what makes a good niche and then explain the details of how to find a profitable niche. In Part 2 we will review some powerful tips on […]
In this three-part series we’re reviewing the niche selection process with the goal of finding products that can deliver sustainable profits for the long term. In Part 1 we reviewed what makes a good niche and then explained the details of how to find a profitable niche. In this post we will go over how […]
In this three-part guide we introduced a number of tips and tricks to make the niche selection process easier and more fruitful. In Part 1 we reviewed what a good niche was made of and then explained how to start the process of finding profitable products to sell. In Part 2 dove deeper and showed […]
Instagram is a social networking platform that allows users to upload pictures or up to 60-second videos and share them with their followers on Instagram as well as other social media platforms such as Facebook and Twitter. Instagram boasts a huge audience, which you can tap into with your Instagram marketing efforts. At the time […]
Keyword research is very important for success on Amazon. This is because keywords have a huge impact on how much traffic your listings receive. Your products won’t appear in search results unless you take the time to find keywords that customers are likely to use. A few good keywords can make the difference between a […]
Pezlogic.com was created to give my readers an inside scoop on ecommerce and technology. I wanted to have a place to share my thoughts about new technologies as well as to give my readers some insights on how we run our online business. Friends and colleagues frequently ask me technology-related …
