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Your Online Business? Explore Here To Get Answers
Contact Us Services

Branding 101: How to Effectively Brand Your Business – Part 1

November 5, 2019 1 Comment

Branding is an integral part of a successful business. It’s the first impression you give and it’s the reason people will choose you over others. Your brand is a direct reflection of the promise that you give to your customers. Your brand is not just your logo. Rather, your brand is the impression you make through your voice, your mission, your marketing materials, your packaging and your website.

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Branding 101: Understanding the Basics of Branding – Part 2

November 5, 2019 1 Comment

Branding. Brand identity. Brand equity. These terms get thrown around a lot in today’s marketing sphere, but what do they really mean? What really is a brand? And why should your business care about branding? If you run a business that depends on loyal, repeat customers, this article will give you a clear understanding of the basics of branding and how it is an integral part of having a successful organization.

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Branding 101: 5 Steps to Developing a Robust Brand – Part 3

November 5, 2019 2 Comments

Are you unsure how to go about branding your business? This is very common. Branding can be confusing; it’s much more than a pretty logo and clever tagline. It’s the very heart of who your company is and what it’s all about, what it stands for, and what customers can expect from it. Your business is all about the promises you make and keep to customers, and you must clearly define what that promise is and the core values behind it, always remember your promise, and keep it at the forefront of all you do in the marketplace.

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Branding 101: How to Build a Powerful Brand Strategy – Part 4

November 5, 2019 1 Comment

A brand strategy is a long-standing blueprint that helps you build your business brand successfully in order to achieve certain goals. Constructing your brand strategy should be an important part of your overall company plan. It’s the expression of what your brand is and what it aims to be, the purpose it serves, and how you will share your offerings to the world.

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Build A Successful Business with This 3-Phase SEO Plan

January 13, 2019 No Comments

Search Engine Optimization (SEO) is the art of making your website compatible with search engines. Even if users enjoy the content on your website (whether it is written, video or audio) it still may not do well with Google. This is because the way Google analyzes your content is different to how a human uses it. Therefore, you need to make your website compatible with both users and search engines. The key is to find keywords that will not only generate traffic to your site but, more importantly, they attract paying customers to your site.

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Tips and Tricks to Successful Niche Selection – Part 1

May 20, 2018 2 Comments

In this three-part guide you’ll be introduced to several niche selection techniques that you can use to find profitable products to sell. In Part 1 we will review what makes a good niche and then explain the details of how to find a profitable niche. In Part 2 we will review some powerful tips on how to refine your list, so you can pick out the best products and begin to narrow you’re your list. In Part 3 we go over how you can verify that your product ideas will actually sell. You will find that once you are done implementing the steps outlined in these three posts, you will have found a number of products that you could sell for a profit. (more…)

Tips and Tricks to Successful Niche Selection

Tips and Tricks to Successful Niche Selection – Part 2

May 20, 2018 2 Comments

In this three-part series we’re reviewing the niche selection process with the goal of finding products that can deliver sustainable profits for the long term. In Part 1 we reviewed what makes a good niche and then explained the details of how to find a profitable niche. In this post we will go over how to refine the product ideas you created in Part 1. In Part 3 we will explain how to verify that your products will actually sell. The steps outlined in these three posts will give you a number of proven tips and tricks that you can use to find a profitable niche. (more…)

Tips and Tricks to Successful Niche Selection

Tips and Tricks to Successful Niche Selection – Part 3

May 20, 2018 2 Comments

In this three-part guide we introduced a number of tips and tricks to make the niche selection process easier and more fruitful. In Part 1 we reviewed what a good niche was made of and then explained how to start the process of finding profitable products to sell. In Part 2 dove deeper and showed how to refine your product lists in order to identify the best products with the most potential for profit. In this part we will review how to verify that your product ideas will actually sell. (more…)

The Ultimate Guide to Instagram Marketing

The Ultimate Guide to Instagram Marketing

April 28, 2018 No Comments

Instagram is a social networking platform that allows users to upload pictures or up to 60-second videos and share them with their followers on Instagram as well as other social media platforms such as Facebook and Twitter. Instagram boasts a huge audience, which you can tap into with your Instagram marketing efforts. At the time of this writing, 800 million people use Instagram every month and that audience is growing bigger by the day. The good news for brands and entrepreneurs is that 70 percent of those users seek out brands on Instagram. In other words, Instagram is home to a huge group of potential customers who actually want to see promotional content. You can use Instagram to promote your latest products, acquire new customers and even communicate directly with your fans.  (more…)

Find the best keywords for Amazon

How to Find the Best Keywords for Your Amazon Listings

April 15, 2018 3 Comments

Keyword research is very important for success on Amazon. This is because keywords have a huge impact on how much traffic your listings receive. Your products won’t appear in search results unless you take the time to find keywords that customers are likely to use. A few good keywords can make the difference between a product that is found and one that remains in obscurity. If you don’t include at least one high-volume keyword that’s relevant to your product you’ll run the risk of missing out on a significant amount of traffic and sales. Therefore, good keyword research can have a major impact on both the quantity and quality of the traffic that is directed to your listings.  (more…)

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Pezlogic.com was created to give my readers an inside scoop on ecommerce and technology. I wanted to have a place to share my thoughts about new technologies as well as to give my readers some insights on how we run our online business. Friends and colleagues frequently ask me technology-related …

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