One of the best ways to start an online business is to adopt a drop ship model. This means that you don’t carry any inventory when you make a sale. You list an item for sale on your website and when a customer makes a purchase, you order it from your supplier and have them ship it directly to the customer as if it was coming from you. The beauty of this model is that you don’t carry any of the inventory risk.
If done right, drop-shipping can be a good way to expand your product offerings with very little risk. Before you begin, make sure to ask the right questions and do your due diligence before you begin doing business with a potential drop-ship supplier. You need to make sure that this new supplier is equipped to realistically offer you what you need to grow your business.
While it is important to periodically run reports to determine your best-selling products across your entire business, it is also a good idea to do the same analysis for each channel.
If you’re an Amazon marketplace seller, winning the buy box is one of the most important goals you should set for yourself. While there are many other factors that can determine success on Amazon, the Buy Box is by far one of the most important factors. To win the Buy Box, try to sell products where […]
If you sell on eBay you need to pay attention to listing fees because they can easily add up – especially if you’re listing a lot of SKUs. You should analyze your invoice every month and see what percentage of your bill goes to listing fees. Make it a habit to weed out those SKUs […]
If you participate in Amazon FBA make sure to set Replenishment Alerts for your products. You can set a different threshold for each product. This is an important habit to keep and you can easily set replenishment alerts in Seller Central. This way you’ll always have ample time to send products to an Amazon fulfillment […]
Online retailers are always looking for ways to increase sales using whatever tools or strategies available. It’s important to identify new products that can sell well and deliver healthy profits. The problem is that finding these top-selling products can be difficult, especially in very competitive categories. One strategy is to look at a metric Amazon.com […]
I was searching the web and I came across a video advertisement from Webtrends. I found the video to be informative and I appreciated their thesis about the importance of delivering relevant, real-time messages across all platforms where customer interactions take place. To be successful, a brand needs to deliver the right message, to the right […]
Your site should remain fresh by incorporating new designs often so when customers return they don’t see the same old thing every time. If you went on a date with somebody and every time you went out they dressed in the same close, you would start to wonder if this person is worth going out […]
Re-Targeting: How Does It Work? Did you ever have an eerie feeling that an ad was following you across the sites you were visiting on the web? Well, it probably wasn’t your imagination. You were being “followed” by that ad thanks to a marketing technique called “Re-targeting.” If performed ethically and correctly, re-targeting can be a great and effective […]