The Importance of Real-Time Relevance in Your Marketing Message

I was searching the web and I came across a video advertisement from Webtrends. I found the video to be informative and I appreciated their thesis about the importance of delivering relevant, real-time messages across all platforms where customer interactions take place. To be successful, a brand needs to deliver the right message, to the right […]

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This Ad Is Following Me…Re-Targeting: How Does It Work?

Re-Targeting: How Does It Work? Did you ever have an eerie feeling that an ad was following you across the sites you were visiting on the web? Well, it probably wasn’t your imagination. You were being “followed” by that ad thanks to a marketing technique called “Re-targeting.” If performed ethically and correctly, re-targeting can be a great and effective […]

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Uncover Business Opportunities Using Google Insights for Search

In business you need to be able to find and capitalize on hidden opportunities before anyone else does. Google offers a great tool called Google Insights for Search that allows you to find hidden opportunities. Google Insights for Search shows you what people are searching for, where they are searching and when. This lets you spot trends […]

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