Pez Elias is the Founder and CEO of Bundle City, Inc – Online distributor of consumer electronics. Bundle City, Inc.’s online properties include Bundlecity.com, Bundlecity.biz, Arrowmounts.com, Mountorama.com and VivaLaDeals.com.

Pezlogic.com was created to give my readers an inside scoop on ecommerce and technology. I wanted to have a place to share my thoughts about new technologies as well as to give my readers some insights on how we run our online business. Friends and colleagues frequently ask me technology-related questions so I figured I should put my thoughts into a blog. This way others will benefit from the things I’ve done correctly and learn from the things I’ve done incorrectly.

Running a small business presents you with many difficult challenges. Sometimes you feel as though you are bombarded with some of the most difficult problems you can imagine. These include financial difficulties, employee issues, technical disasters as well as a host of other things that you would have never imagined. However, no matter how difficult things get, you need to keep plowing forward – each time learning from your mistakes and successes.

I quickly came to the realization that my experiences in ecommerce are valuable and should be shared with other small business owners. While I don’t profess to be an expert by any means, I will do my best to share what I know about useful technologies and what it takes to run an online business. I will discuss the best strategies we have used to succeed as well as the steps you should take to avoid making some of the same mistakes we made. I will also discuss some of the tools we use on a daily basis to run our operations. Some of these tools include great open source software that has worked well for us. Hopefully others will benefit from this information and use it to build their own successful businesses.

Before I close, I want to briefly explain why I chose the name “Pezlogic” for this blog. The name was coined by a few childhood friends of mine to describe my debating style. Throughout the years my friends often said, “There you go again Pez. You’re using ‘Pezlogic’ to make your point.”

Well, “Pezlogic” or not, it’s my opinion and I’m sticking to it. As I lay out my opinions in this blog, I welcome your feedback. I especially want to know when you think I’m using “Pezlogic” to make a point. Happy reading!

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