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Find the best keywords for Amazon

How to Find the Best Keywords for Your Amazon Listings

April 15, 2018 3 Comments

Keyword research is very important for success on Amazon. This is because keywords have a huge impact on how much traffic your listings receive. Your products won’t appear in search results unless you take the time to find keywords that customers are likely to use. A few good keywords can make the difference between a product that is found and one that remains in obscurity. If you don’t include at least one high-volume keyword that’s relevant to your product you’ll run the risk of missing out on a significant amount of traffic and sales. Therefore, good keyword research can have a major impact on both the quantity and quality of the traffic that is directed to your listings.  (more…)

How to Create an Amazon Marketing Plan

How to Create an Amazon Marketing Plan

April 2, 2018 No Comments

Advertising with Amazon can help you grow awareness for your brand and reach shoppers searching for your products. A good product strategy should include great product placement, solid branding, attractive packaging and lots of recommendations/reviews from customers who are fans of your product. This amazon marketing plan outlines a strategy that combines listing optimizations to achieve organic traffic in conjunction with paid marketing to drive more targeted traffic and reviews. This marketing plan is an overview of the steps involved for you to effectively market your products in the Amazon marketplace in the United States. When the time comes, many of these methods can be used in other Amazon marketplaces in other regions of the world. (more…)

fulfillment by amazon

Introduction to Fulfillment by Amazon (FBA)

April 1, 2018 5 Comments

Amazon’s Prime membership program has been very successful and has enabled Amazon to create a legion of loyal shoppers that make multiple repeat purchases throughout the year. In fact, Prime subscribers spend an average of $1,300 per year compared to non-Prime members who spend about $700 per year. That’s a big difference. A great way to benefit from the Prime program is to participate in Amazon’s Fulfillment by Amazon (FBA) program. In this program you outsource your warehousing, order fulfillment and customer service to Amazon. This means that you store your goods in Amazon’s fulfillment centers across the US and let Amazon do all the order fulfillment for you. They’ll even take care of all the customer service and returns processing as well. This lets you focus more on growing your business instead of dealing with logistical tasks. (more…)

Amazon Sponsored Product Ads

How to Optimize Your Amazon Sponsored Product Ads

March 8, 2018 3 Comments

Amazon is constantly evolving its marketplace by adding new ways to interact with customers to drive traffic to its listings. Amazon Sponsored Product Ads (SPAs) have become one of the best ways to do just that. Sponsored Product Ads are great for driving discoverability and achieving incremental sales. More and more merchants are adopting this form of advertising. Given the quick rise of SPAs, it is important for you as a merchant to have a Sponsored Product strategy. Standing still is not an option. The Amazon marketplace is continuously getting more competitive. In this post we will discuss ways to optimize Manually targeted SPA campaigns by utilizing data you uncover from existing Automatic targeted campaigns. (more…)

seller fulfilled prime explained

All About Amazon’s Seller Fulfilled Prime Program

February 11, 2018 2 Comments

It is clear that Amazon’s Prime membership program has been a huge hit. It is estimated that Prime subscribers spend an average of $1,300 per year while non-Prime members spend $700 per year on Amazon. Until recently, if you wanted your ecommerce business to benefit from the Prime program, you had to participate in Amazon’s Fulfillment by Amazon (FBA) program. However, Amazon has a new program called Seller Fulfilled Prime (SFP) that lets you expand your participation in the Prime program without using Amazon’s fulfillment centers. With Seller Fulfilled Prime you can use your own fulfillment capabilities and choose the products you’d like to offer with the benefits of Prime. (more…)

How to liquidate inventory

How to Liquidate Inventory Stuck in Amazon FBA

December 6, 2017 3 Comments

Liquidating items stuck in Amazon FBA is important. Here are some smart tactics to remove or liquidate slow-moving items before they cost you too much.

Amazon’s FBA program presents a great opportunity for any seller looking to grow his or her business on Amazon. When you participate in the Amazon FBA program your products become eligible for all of the Prime benefits that Amazon offers its Prime subscribers. To participate in the Amazon FBA program, you are required to send your products to Amazon fulfillment centers so Amazon can fulfill your products for you.

While many products sell very well through the Amazon FBA program, other items may not sell. If left unsold these items will sit in the fulfillment centers and cost you monthly storage fees. Even worse, if you get hit with long-term storage fees then you’ll end up paying a very hefty price for not liquidating your products while you had the chance. Therefore, it’s important to keep an eye on your FBA inventory and either remove or liquidate slow-moving items before they cost you too much. (more…)

Winning the Buy Box

Winning the Buy Box is Key When Selling on the Amazon Marketplace

March 3, 2015 2 Comments

If you’re an Amazon marketplace seller, winning the buy box is one of the most important goals you should set for yourself. While there are many other factors that can determine success on Amazon, the Buy Box is by far one of the most important factors. To win the Buy Box, try to sell products where you have a competitive advantage of some sort. It’s not enough to have the lowest price. Other factors determine who wins the Buy Box so one strategy is to choose products with little competition. (more…)

Replenishment Alerts

If You Participate in Amazon FBA Make Sure to Set Replenishment Alerts

February 26, 2015 1 Comment

If you participate in Amazon FBA make sure to set Replenishment Alerts for your products. You can set a different threshold for each product. This is an important habit to keep and you can easily set replenishment alerts in Seller Central. This way you’ll always have ample time to send products to an Amazon fulfillment center before your products sell out. (more…)

Amazon best sellers rank

How To Use Amazon Sales Rank To Find Good Products To Sell

September 21, 2013 1 Comment

Online retailers are always looking for ways to increase sales using whatever tools or strategies available. It’s important to identify new products that can sell well and deliver healthy profits. The problem is that finding these top-selling products can be difficult, especially in very competitive categories. One strategy is to look at a metric Amazon.com provides called the Sales Rank or more recently called the Amazon Best Sellers Rank. While this is not a foolproof method, it does allow you to gain insight into how well a product is recently selling within specific categories. (more…)

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Pezlogic.com was created to give my readers an inside scoop on ecommerce and technology. I wanted to have a place to share my thoughts about new technologies as well as to give my readers some insights on how we run our online business. Friends and colleagues frequently ask me technology-related …

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