Advertising with Amazon can help you grow awareness for your brand and reach shoppers searching for your products. A good product strategy should include great product placement, solid branding, attractive packaging and lots of recommendations/reviews from customers who are fans of your product. This amazon marketing plan outlines a strategy that combines listing optimizations to […]
Amazon’s Prime membership program has been very successful and has enabled Amazon to create a legion of loyal shoppers that make multiple repeat purchases throughout the year. In fact, Prime subscribers spend an average of $1,300 per year compared to non-Prime members who spend about $700 per year. That’s a big difference. A great way […]
Amazon is constantly evolving its marketplace by adding new ways to interact with customers to drive traffic to its listings. Amazon Sponsored Product Ads (SPAs) have become one of the best ways to do just that. Sponsored Product Ads are great for driving discoverability and achieving incremental sales. More and more merchants are adopting this […]
It is clear that Amazon’s Prime membership program has been a huge hit. It is estimated that Prime subscribers spend an average of $1,300 per year while non-Prime members spend $700 per year on Amazon. Until recently, if you wanted your ecommerce business to benefit from the Prime program, you had to participate in Amazon’s […]
Digital coins or Cryptocurrencies such as Bitcoin are based on a technology called blockchain. Each cryptocurrency may be different but they all use blockchains to record transactions. So, what is a blockchain? How do they work? What problems do they solve? And how can they be used? Like the name indicates, a blockchain is a […]
So why should you accept Bitcoin or other cryptocurrencies on your website? Because Bitcoin offers an alternate payment method that can be used by anyone from anywhere in the world. This will allow you to greatly expand your customer base by offering more ways to pay and checkout on your website. Accepting cryptocurrencies also provides […]
If you’re an online retailer then you know how difficult it can be to make a sale. You need to figure out how to get people to your site and then convince them to buy something when they get there. This can be a challenging and frustrating process in the beginning but it doesn’t mean […]
Liquidating items stuck in Amazon FBA is important. Here are some smart tactics to remove or liquidate slow-moving items before they cost you too much. Amazon’s FBA program presents a great opportunity for any seller looking to grow his or her business on Amazon. When you participate in the Amazon FBA program your products become […]
As a wholesale distributor, one of the best ways to acquire online retail customers is to offer to drop-ship for them. Drop shipping lets online retailers list a lot of products without the risk of carrying any inventory. What’s more, online retailers only order and ship what they sell without worrying about items that don’t […]
One of the best ways to start an online business is to adopt a drop ship model. This means that you don’t carry any inventory when you make a sale. You list an item for sale on your website and when a customer makes a purchase, you order it from your supplier and have them ship it directly to the customer as if it was coming from you. The beauty of this model is that you don’t carry any of the inventory risk.
Pezlogic.com was created to give my readers an inside scoop on ecommerce and technology. I wanted to have a place to share my thoughts about new technologies as well as to give my readers some insights on how we run our online business. Friends and colleagues frequently ask me technology-related …
