When it comes to inventory management, cash flow is king. If in doubt, liquidate stale inventory and invest that money into expanding product opportunities that are working for you. It may be a hard thing to do but sometimes you have to cut your losses to get ahead.
We have focused on this approach lately and it is really working for us. Unfortunately we learned this the hard way by trying to stick to stale inventory in the hopes of one day making a profit. What ends up happening is that inventory gets more stale and loses even more value. Don’t let this happen.
