Keyword research is very important for success on Amazon. This is because keywords have a huge impact on how much traffic your listings receive. Your products won’t appear in search results unless you take the time to find keywords that customers are likely to use. A few good keywords can make the difference between a […]
Advertising with Amazon can help you grow awareness for your brand and reach shoppers searching for your products. A good product strategy should include great product placement, solid branding, attractive packaging and lots of recommendations/reviews from customers who are fans of your product. This amazon marketing plan outlines a strategy that combines listing optimizations to […]
Amazon’s Prime membership program has been very successful and has enabled Amazon to create a legion of loyal shoppers that make multiple repeat purchases throughout the year. In fact, Prime subscribers spend an average of $1,300 per year compared to non-Prime members who spend about $700 per year. That’s a big difference. A great way […]
Amazon is constantly evolving its marketplace by adding new ways to interact with customers to drive traffic to its listings. Amazon Sponsored Product Ads (SPAs) have become one of the best ways to do just that. Sponsored Product Ads are great for driving discoverability and achieving incremental sales. More and more merchants are adopting this […]
It is clear that Amazon’s Prime membership program has been a huge hit. It is estimated that Prime subscribers spend an average of $1,300 per year while non-Prime members spend $700 per year on Amazon. Until recently, if you wanted your ecommerce business to benefit from the Prime program, you had to participate in Amazon’s […]
Liquidating items stuck in Amazon FBA is important. Here are some smart tactics to remove or liquidate slow-moving items before they cost you too much. Amazon’s FBA program presents a great opportunity for any seller looking to grow his or her business on Amazon. When you participate in the Amazon FBA program your products become […]
If done right, drop-shipping can be a good way to expand your product offerings with very little risk. Before you begin, make sure to ask the right questions and do your due diligence before you begin doing business with a potential drop-ship supplier. You need to make sure that this new supplier is equipped to realistically offer you what you need to grow your business.
If you’re an Amazon marketplace seller, winning the buy box is one of the most important goals you should set for yourself. While there are many other factors that can determine success on Amazon, the Buy Box is by far one of the most important factors. To win the Buy Box, try to sell products where […]
Pezlogic.com was created to give my readers an inside scoop on ecommerce and technology. I wanted to have a place to share my thoughts about new technologies as well as to give my readers some insights on how we run our online business. Friends and colleagues frequently ask me technology-related …
