The Ultimate Guide to Instagram Marketing

The Ultimate Guide to Instagram Marketing

Instagram is a social networking platform that allows users to upload pictures or up to 60-second videos and share them with their followers on Instagram as well as other social media platforms such as Facebook and Twitter. Instagram boasts a huge audience, which you can tap into with your Instagram marketing efforts. At the time of this writing, 800 million people use Instagram every month and that audience is growing bigger by the day. The good news for brands and entrepreneurs is that 70 percent of those users seek out brands on Instagram. In other words, Instagram is home to a huge group of potential customers who actually want to see promotional content. You can use Instagram to promote your latest products, acquire new customers and even communicate directly with your fans.  (more…)

The Importance of Real-Time Relevance in Your Marketing Message

I was searching the web and I came across a video advertisement from Webtrends. I found the video to be informative and I appreciated their thesis about the importance of delivering relevant, real-time messages across all platforms where customer interactions take place. To be successful, a brand needs to deliver the right message, to the right people at the right time. The key is to learn how to acquire customers but to do so in a way where they become engaged with your brand. Customers who are engaged are much more likely to be loyal to your brand. Brand loyalists, in turn, tend to buy more and tell others about their great experiences turning their friends into potential customers as well. (more…)