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Amazon best sellers rank

How To Use Amazon Sales Rank To Find Good Products To Sell

September 21, 2013 1 Comment

Online retailers are always looking for ways to increase sales using whatever tools or strategies available. It’s important to identify new products that can sell well and deliver healthy profits. The problem is that finding these top-selling products can be difficult, especially in very competitive categories. One strategy is to look at a metric Amazon.com provides called the Sales Rank or more recently called the Amazon Best Sellers Rank. While this is not a foolproof method, it does allow you to gain insight into how well a product is recently selling within specific categories. (more…)

The Importance of Real-Time Relevance in Your Marketing Message

May 4, 2012 No Comments

I was searching the web and I came across a video advertisement from Webtrends. I found the video to be informative and I appreciated their thesis about the importance of delivering relevant, real-time messages across all platforms where customer interactions take place. To be successful, a brand needs to deliver the right message, to the right people at the right time. The key is to learn how to acquire customers but to do so in a way where they become engaged with your brand. Customers who are engaged are much more likely to be loyal to your brand. Brand loyalists, in turn, tend to buy more and tell others about their great experiences turning their friends into potential customers as well. (more…)

Fresh Site Design is Important for Your Brand and Image

December 11, 2011 No Comments

Your site should remain fresh by incorporating new designs often so when customers return they don’t see the same old thing every time. If you went on a date with somebody and every time you went out they dressed in the same close, you would start to wonder if this person is worth going out with. The same is true for a website. You should try your best to keep things new on your site as often as you can. For example, change the deals and promotions posted, rearrange some of the design to make navigation easier, add new features, etc. The point is to keep customers interested and engaged so they look forward to coming back to your site to find something new each time.

This Ad Is Following Me…Re-Targeting: How Does It Work?

December 2, 2011 No Comments

Re-Targeting: How Does It Work?

Did you ever have an eerie feeling that an ad was following you across the sites you were visiting on the web? Well, it probably wasn’t your imagination. You were being “followed” by that ad thanks to a marketing technique called “Re-targeting.” If performed ethically and correctly, re-targeting can be a great and effective marketing tool because it allows a marketer to display highly tailored and relevant ads and landing pages to different users. For a marketer, this can result in a more worthwhile investment in marketing dollars. For a shopper, this can be an opportunity to see ads presented to you that are highly relevant to your interests. (more…)

Uncover Business Opportunities Using Google Insights for Search

November 8, 2011 No Comments

In business you need to be able to find and capitalize on hidden opportunities before anyone else does. Google offers a great tool called Google Insights for Search that allows you to find hidden opportunities. Google Insights for Search shows you what people are searching for, where they are searching and when. This lets you spot trends and find out what people around the world are interested in. For example, you may be a surf board manufacturer and you’re interested in finding out where surfing is most popular? With this tool you can see what geographies top the list for the search term “surfing” so you can target your marketing dollars to those locations. (more…)

Pay-Per-Click Advertising: Is It Worth It?

October 22, 2011 No Comments

Pay-Per-Click Advertising: An Overview

When it comes to pay-per-click (PPC) advertising, my motto is to distrust anyone that tells me that I won’t be charged unless someone clicks on my ad. Why? Because a lot of people with no intention of buying anything will click on my ad…Nevertheless, those selling PPC ads love to use this line to reassure me that the money that I’m about to spend will be worth while. (more…)

The 3 Cs and 4 Ps – A Critical First Step in Business Planning

October 20, 2011 2 Comments

Proper Business Planning: The 3 Cs and 4 Ps – A Critical First Step in Business Planning

Any business venture that you plan to embark upon should go through the “3Cs and 4Ps” exercise. While at first you may think that you’re wasting your time, you’ll soon realize how incredibly valuable and insightful this exercise is. It may seem simple, but the “3Cs and 4Ps” exercise really allows you to think about a business venture in a structured way. Once you force yourself to really go through this exercise, you’ll realize how much you didn’t know about the business idea you had in mind.

Let’s review what the 3 Cs and the 4 Ps are. The 3 Cs are: Company, Customer and Competition. The 4 Ps are Product, Price, Promotion and Place (distribution). Here is a little more detail about each part of this exercise. (more…)

The Purpose of This Blog

October 10, 2011 1 Comment

The purpose of this blog is to discuss my views and experiences with ecommerce and technology. Friends and colleagues frequently ask me technology-related questions so I figured I should put my thoughts into a blog. This way others will benefit from the things I’ve done correctly and learn from the things I’ve done incorrectly.

So far in my career I have had quite a bit of experience with the Internet and ecommerce. I started my career in an IT consulting firm specializing in the healthcare industry. While in IT consulting I worked my way through the ranks to become a practice director. I had the good fortune to work with many of the largest healthcare organizations in the United States and Canada on some of their most challenging IT projects.

After seven years in the IT consulting industry I decided that I wanted to venture out on my own so I founded Bundlecity.com. We started the business selling consumer electronics on eBay. With a lot of hard work we grew Bundlecity.com into a multi-channel retailer selling on several marketplaces as well as on our own retail websites. (more…)

About Us

Pezlogic.com was created to give my readers an inside scoop on ecommerce and technology. I wanted to have a place to share my thoughts about new technologies as well as to give my readers some insights on how we run our online business. Friends and colleagues frequently ask me technology-related …

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