How to Create an SEO Plan to Build A Million Dollar Online Business.
Online Advertising
The Ultimate Guide to Instagram Marketing
Instagram is a social networking platform that allows users to upload pictures or up to 60-second videos and share them with their followers on Instagram as well as other social media platforms such as Facebook and Twitter. Instagram boasts a huge audience, which you can tap into with your Instagram marketing efforts. At the time […]
How to Optimize Your Amazon Sponsored Product Ads
Amazon is constantly evolving its marketplace by adding new ways to interact with customers to drive traffic to its listings. Amazon Sponsored Product Ads (SPAs) have become one of the best ways to do just that. Sponsored Product Ads are great for driving discoverability and achieving incremental sales. More and more merchants are adopting this […]
10 Effective Ways to Grow Your eCommerce Business by 50% or More
If you’re an online retailer then you know how difficult it can be to make a sale. You need to figure out how to get people to your site and then convince them to buy something when they get there. This can be a challenging and frustrating process in the beginning but it doesn’t mean […]
The Importance of Real-Time Relevance in Your Marketing Message
I was searching the web and I came across a video advertisement from Webtrends. I found the video to be informative and I appreciated their thesis about the importance of delivering relevant, real-time messages across all platforms where customer interactions take place. To be successful, a brand needs to deliver the right message, to the right […]
This Ad Is Following Me…Re-Targeting: How Does It Work?
Re-Targeting: How Does It Work? Did you ever have an eerie feeling that an ad was following you across the sites you were visiting on the web? Well, it probably wasn’t your imagination. You were being “followed” by that ad thanks to a marketing technique called “Re-targeting.” If performed ethically and correctly, re-targeting can be a great and effective […]
Uncover Business Opportunities Using Google Insights for Search
In business you need to be able to find and capitalize on hidden opportunities before anyone else does. Google offers a great tool called Google Insights for Search that allows you to find hidden opportunities. Google Insights for Search shows you what people are searching for, where they are searching and when. This lets you spot trends […]
Pay-Per-Click Advertising: Is It Worth It?
Pay-Per-Click Advertising: An Overview When it comes to pay-per-click (PPC) advertising, my motto is to distrust anyone that tells me that I won’t be charged unless someone clicks on my ad. Why? Because a lot of people with no intention of buying anything will click on my ad…Nevertheless, those selling PPC ads love to use […]