Build A Successful Business with This 3-Phase SEO Plan

January 13, 2019 No Comments

Search Engine Optimization (SEO) is the art of making your website compatible with search engines. Even if users enjoy the content on your website (whether it is written, video or audio) it still may not do well with Google. This is because the way Google analyzes your content is different to how a human uses it. Therefore, you need to make your website compatible with both users and search engines. The key is to find keywords that will not only generate traffic to your site but, more importantly, they attract paying customers to your site.

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The Ultimate Guide to Instagram Marketing

The Ultimate Guide to Instagram Marketing

April 28, 2018 No Comments

Instagram is a social networking platform that allows users to upload pictures or up to 60-second videos and share them with their followers on Instagram as well as other social media platforms such as Facebook and Twitter. Instagram boasts a huge audience, which you can tap into with your Instagram marketing efforts. At the time of this writing, 800 million people use Instagram every month and that audience is growing bigger by the day. The good news for brands and entrepreneurs is that 70 percent of those users seek out brands on Instagram. In other words, Instagram is home to a huge group of potential customers who actually want to see promotional content. You can use Instagram to promote your latest products, acquire new customers and even communicate directly with your fans.  (more…)

Amazon Sponsored Product Ads

How to Optimize Your Amazon Sponsored Product Ads

March 8, 2018 3 Comments

Amazon is constantly evolving its marketplace by adding new ways to interact with customers to drive traffic to its listings. Amazon Sponsored Product Ads (SPAs) have become one of the best ways to do just that. Sponsored Product Ads are great for driving discoverability and achieving incremental sales. More and more merchants are adopting this form of advertising. Given the quick rise of SPAs, it is important for you as a merchant to have a Sponsored Product strategy. Standing still is not an option. The Amazon marketplace is continuously getting more competitive. In this post we will discuss ways to optimize Manually targeted SPA campaigns by utilizing data you uncover from existing Automatic targeted campaigns. (more…)

Best-Selling Products to Grow Your eCommerce Business

10 Effective Ways to Grow Your eCommerce Business by 50% or More

January 14, 2018 No Comments

If you’re an online retailer then you know how difficult it can be to make a sale. You need to figure out how to get people to your site and then convince them to buy something when they get there. This can be a challenging and frustrating process in the beginning but it doesn’t mean that it has to remain that way. Here are ten proven tips to help you grow your ecommerce business by 50% or even more. None of these tips are very complicated or difficult to implement but if done in conjunction with each other, they can begin to generate some pretty significant improvements to your sales and profits. (more…)

The Importance of Real-Time Relevance in Your Marketing Message

May 4, 2012 No Comments

I was searching the web and I came across a video advertisement from Webtrends. I found the video to be informative and I appreciated their thesis about the importance of delivering relevant, real-time messages across all platforms where customer interactions take place. To be successful, a brand needs to deliver the right message, to the right people at the right time. The key is to learn how to acquire customers but to do so in a way where they become engaged with your brand. Customers who are engaged are much more likely to be loyal to your brand. Brand loyalists, in turn, tend to buy more and tell others about their great experiences turning their friends into potential customers as well. (more…)

This Ad Is Following Me…Re-Targeting: How Does It Work?

December 2, 2011 No Comments

Re-Targeting: How Does It Work?

Did you ever have an eerie feeling that an ad was following you across the sites you were visiting on the web? Well, it probably wasn’t your imagination. You were being “followed” by that ad thanks to a marketing technique called “Re-targeting.” If performed ethically and correctly, re-targeting can be a great and effective marketing tool because it allows a marketer to display highly tailored and relevant ads and landing pages to different users. For a marketer, this can result in a more worthwhile investment in marketing dollars. For a shopper, this can be an opportunity to see ads presented to you that are highly relevant to your interests. (more…)

Uncover Business Opportunities Using Google Insights for Search

November 8, 2011 No Comments

In business you need to be able to find and capitalize on hidden opportunities before anyone else does. Google offers a great tool called Google Insights for Search that allows you to find hidden opportunities. Google Insights for Search shows you what people are searching for, where they are searching and when. This lets you spot trends and find out what people around the world are interested in. For example, you may be a surf board manufacturer and you’re interested in finding out where surfing is most popular? With this tool you can see what geographies top the list for the search term “surfing” so you can target your marketing dollars to those locations. (more…)

Pay-Per-Click Advertising: Is It Worth It?

October 22, 2011 No Comments

Pay-Per-Click Advertising: An Overview

When it comes to pay-per-click (PPC) advertising, my motto is to distrust anyone that tells me that I won’t be charged unless someone clicks on my ad. Why? Because a lot of people with no intention of buying anything will click on my ad…Nevertheless, those selling PPC ads love to use this line to reassure me that the money that I’m about to spend will be worth while. (more…)

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Pezlogic.com was created to give my readers an inside scoop on ecommerce and technology. I wanted to have a place to share my thoughts about new technologies as well as to give my readers some insights on how we run our online business. Friends and colleagues frequently ask me technology-related …

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