Build A Successful Business with This 3-Phase SEO Plan

January 13, 2019 No Comments

Search Engine Optimization (SEO) is the art of making your website compatible with search engines. Even if users enjoy the content on your website (whether it is written, video or audio) it still may not do well with Google. This is because the way Google analyzes your content is different to how a human uses it. Therefore, you need to make your website compatible with both users and search engines. The key is to find keywords that will not only generate traffic to your site but, more importantly, they attract paying customers to your site.

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Tips and Tricks to Successful Niche Selection – Part 1

May 20, 2018 2 Comments

In this three-part guide you’ll be introduced to several niche selection techniques that you can use to find profitable products to sell. In Part 1 we will review what makes a good niche and then explain the details of how to find a profitable niche. In Part 2 we will review some powerful tips on how to refine your list, so you can pick out the best products and begin to narrow you’re your list. In Part 3 we go over how you can verify that your product ideas will actually sell. You will find that once you are done implementing the steps outlined in these three posts, you will have found a number of products that you could sell for a profit. (more…)

Tips and Tricks to Successful Niche Selection

Tips and Tricks to Successful Niche Selection – Part 2

May 20, 2018 2 Comments

In this three-part series we’re reviewing the niche selection process with the goal of finding products that can deliver sustainable profits for the long term. In Part 1 we reviewed what makes a good niche and then explained the details of how to find a profitable niche. In this post we will go over how to refine the product ideas you created in Part 1. In Part 3 we will explain how to verify that your products will actually sell. The steps outlined in these three posts will give you a number of proven tips and tricks that you can use to find a profitable niche. (more…)

Tips and Tricks to Successful Niche Selection

Tips and Tricks to Successful Niche Selection – Part 3

May 20, 2018 2 Comments

In this three-part guide we introduced a number of tips and tricks to make the niche selection process easier and more fruitful. In Part 1 we reviewed what a good niche was made of and then explained how to start the process of finding profitable products to sell. In Part 2 dove deeper and showed how to refine your product lists in order to identify the best products with the most potential for profit. In this part we will review how to verify that your product ideas will actually sell. (more…)

The Ultimate Guide to Instagram Marketing

The Ultimate Guide to Instagram Marketing

April 28, 2018 No Comments

Instagram is a social networking platform that allows users to upload pictures or up to 60-second videos and share them with their followers on Instagram as well as other social media platforms such as Facebook and Twitter. Instagram boasts a huge audience, which you can tap into with your Instagram marketing efforts. At the time of this writing, 800 million people use Instagram every month and that audience is growing bigger by the day. The good news for brands and entrepreneurs is that 70 percent of those users seek out brands on Instagram. In other words, Instagram is home to a huge group of potential customers who actually want to see promotional content. You can use Instagram to promote your latest products, acquire new customers and even communicate directly with your fans.  (more…)

Find the best keywords for Amazon

How to Find the Best Keywords for Your Amazon Listings

April 15, 2018 3 Comments

Keyword research is very important for success on Amazon. This is because keywords have a huge impact on how much traffic your listings receive. Your products won’t appear in search results unless you take the time to find keywords that customers are likely to use. A few good keywords can make the difference between a product that is found and one that remains in obscurity. If you don’t include at least one high-volume keyword that’s relevant to your product you’ll run the risk of missing out on a significant amount of traffic and sales. Therefore, good keyword research can have a major impact on both the quantity and quality of the traffic that is directed to your listings.  (more…)

How to Create an Amazon Marketing Plan

How to Create an Amazon Marketing Plan

April 2, 2018 No Comments

Advertising with Amazon can help you grow awareness for your brand and reach shoppers searching for your products. A good product strategy should include great product placement, solid branding, attractive packaging and lots of recommendations/reviews from customers who are fans of your product. This amazon marketing plan outlines a strategy that combines listing optimizations to achieve organic traffic in conjunction with paid marketing to drive more targeted traffic and reviews. This marketing plan is an overview of the steps involved for you to effectively market your products in the Amazon marketplace in the United States. When the time comes, many of these methods can be used in other Amazon marketplaces in other regions of the world. (more…)

fulfillment by amazon

Introduction to Fulfillment by Amazon (FBA)

April 1, 2018 5 Comments

Amazon’s Prime membership program has been very successful and has enabled Amazon to create a legion of loyal shoppers that make multiple repeat purchases throughout the year. In fact, Prime subscribers spend an average of $1,300 per year compared to non-Prime members who spend about $700 per year. That’s a big difference. A great way to benefit from the Prime program is to participate in Amazon’s Fulfillment by Amazon (FBA) program. In this program you outsource your warehousing, order fulfillment and customer service to Amazon. This means that you store your goods in Amazon’s fulfillment centers across the US and let Amazon do all the order fulfillment for you. They’ll even take care of all the customer service and returns processing as well. This lets you focus more on growing your business instead of dealing with logistical tasks. (more…)

Amazon Sponsored Product Ads

How to Optimize Your Amazon Sponsored Product Ads

March 8, 2018 3 Comments

Amazon is constantly evolving its marketplace by adding new ways to interact with customers to drive traffic to its listings. Amazon Sponsored Product Ads (SPAs) have become one of the best ways to do just that. Sponsored Product Ads are great for driving discoverability and achieving incremental sales. More and more merchants are adopting this form of advertising. Given the quick rise of SPAs, it is important for you as a merchant to have a Sponsored Product strategy. Standing still is not an option. The Amazon marketplace is continuously getting more competitive. In this post we will discuss ways to optimize Manually targeted SPA campaigns by utilizing data you uncover from existing Automatic targeted campaigns. (more…)

seller fulfilled prime explained

All About Amazon’s Seller Fulfilled Prime Program

February 11, 2018 2 Comments

It is clear that Amazon’s Prime membership program has been a huge hit. It is estimated that Prime subscribers spend an average of $1,300 per year while non-Prime members spend $700 per year on Amazon. Until recently, if you wanted your ecommerce business to benefit from the Prime program, you had to participate in Amazon’s Fulfillment by Amazon (FBA) program. However, Amazon has a new program called Seller Fulfilled Prime (SFP) that lets you expand your participation in the Prime program without using Amazon’s fulfillment centers. With Seller Fulfilled Prime you can use your own fulfillment capabilities and choose the products you’d like to offer with the benefits of Prime. (more…)

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