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How to Create an Amazon Marketing Plan

April 2, 2018 No Comments

Advertising with Amazon can help you grow awareness for your brand and reach shoppers searching for your products. A good product strategy should include great product placement, solid branding, attractive packaging and lots of recommendations/reviews from customers who are fans of your product. This amazon marketing plan outlines a strategy that combines listing optimizations to achieve organic traffic in conjunction with paid marketing to drive more targeted traffic and reviews. This marketing plan is an overview of the steps involved for you to effectively market your products in the Amazon marketplace in the United States. When the time comes, many of these methods can be used in other Amazon marketplaces in other regions of the world. (more…)

Introduction to Fulfillment by Amazon (FBA)

April 1, 2018 5 Comments

Amazon’s Prime membership program has been very successful and has enabled Amazon to create a legion of loyal shoppers that make multiple repeat purchases throughout the year. In fact, Prime subscribers spend an average of $1,300 per year compared to non-Prime members who spend about $700 per year. That’s a big difference. A great way to benefit from the Prime program is to participate in Amazon’s Fulfillment by Amazon (FBA) program. In this program you outsource your warehousing, order fulfillment and customer service to Amazon. This means that you store your goods in Amazon’s fulfillment centers across the US and let Amazon do all the order fulfillment for you. They’ll even take care of all the customer service and returns processing as well. This lets you focus more on growing your business instead of dealing with logistical tasks. (more…)

How to Optimize Your Amazon Sponsored Product Ads

March 8, 2018 3 Comments

Amazon is constantly evolving its marketplace by adding new ways to interact with customers to drive traffic to its listings. Amazon Sponsored Product Ads (SPAs) have become one of the best ways to do just that. Sponsored Product Ads are great for driving discoverability and achieving incremental sales. More and more merchants are adopting this form of advertising. Given the quick rise of SPAs, it is important for you as a merchant to have a Sponsored Product strategy. Standing still is not an option. The Amazon marketplace is continuously getting more competitive. In this post we will discuss ways to optimize Manually targeted SPA campaigns by utilizing data you uncover from existing Automatic targeted campaigns. (more…)

All About Amazon’s Seller Fulfilled Prime Program

February 11, 2018 2 Comments

It is clear that Amazon’s Prime membership program has been a huge hit. It is estimated that Prime subscribers spend an average of $1,300 per year while non-Prime members spend $700 per year on Amazon. Until recently, if you wanted your ecommerce business to benefit from the Prime program, you had to participate in Amazon’s Fulfillment by Amazon (FBA) program. However, Amazon has a new program called Seller Fulfilled Prime (SFP) that lets you expand your participation in the Prime program without using Amazon’s fulfillment centers. With Seller Fulfilled Prime you can use your own fulfillment capabilities and choose the products you’d like to offer with the benefits of Prime. (more…)

What is a Blockchain and How Does It Work?

February 4, 2018 No Comments

Digital coins or Cryptocurrencies such as Bitcoin are based on a technology called blockchain. Each cryptocurrency may be different but they all use blockchains to record transactions. So, what is a blockchain? How do they work? What problems do they solve? And how can they be used? Like the name indicates, a blockchain is a chain of blocks that contain information. You can think of a blockchain as a distributed ledger that is open to anyone. Once data gets recorded inside a blockchain, it becomes very difficult to change. Think of a blockchain like a database that stores information. However, unlike a traditional database where all the information is centralized, a blockchain distributes this information across the network. In other words, a Blockchain is decentralized so the same information gets stored across many nodes (i.e. computers) within the network. Each blockchain on every node are exact duplicates of each other. (more…)

How to Accept Bitcoin and Other Cryptocurrencies on Your Website

January 30, 2018 1 Comment

So why should you accept Bitcoin or other cryptocurrencies on your website? Because Bitcoin offers an alternate payment method that can be used by anyone from anywhere in the world. This will allow you to greatly expand your customer base by offering more ways to pay and checkout on your website. Accepting cryptocurrencies also provides a way to virtually eliminate chargebacks and exposure to fraud. Moreover, transaction fees are greatly reduced when a customer pays with a cryptocurrency than when they checkout with more common payment methods such as a credit card. Once you accept payments in Bitcoin, you can transfer them to your bank account or keep them in your wallet. Here are some popular ways to enable your website to accept cryptocurrencies. (more…)

Best-Selling Products to Grow Your eCommerce Business

10 Effective Ways to Grow Your eCommerce Business by 50% or More

January 14, 2018 No Comments

If you’re an online retailer then you know how difficult it can be to make a sale. You need to figure out how to get people to your site and then convince them to buy something when they get there. This can be a challenging and frustrating process in the beginning but it doesn’t mean that it has to remain that way. Here are ten proven tips to help you grow your ecommerce business by 50% or even more. None of these tips are very complicated or difficult to implement but if done in conjunction with each other, they can begin to generate some pretty significant improvements to your sales and profits. (more…)

How to Liquidate Inventory Stuck in Amazon FBA

December 6, 2017 3 Comments

Liquidating items stuck in Amazon FBA is important. Here are some smart tactics to remove or liquidate slow-moving items before they cost you too much.

Amazon’s FBA program presents a great opportunity for any seller looking to grow his or her business on Amazon. When you participate in the Amazon FBA program your products become eligible for all of the Prime benefits that Amazon offers its Prime subscribers. To participate in the Amazon FBA program, you are required to send your products to Amazon fulfillment centers so Amazon can fulfill your products for you.

While many products sell very well through the Amazon FBA program, other items may not sell. If left unsold these items will sit in the fulfillment centers and cost you monthly storage fees. Even worse, if you get hit with long-term storage fees then you’ll end up paying a very hefty price for not liquidating your products while you had the chance. Therefore, it’s important to keep an eye on your FBA inventory and either remove or liquidate slow-moving items before they cost you too much. (more…)

How to Become A Wholesale Drop-Ship Supplier

November 1, 2017 No Comments

As a wholesale distributor, one of the best ways to acquire online retail customers is to offer to drop-ship for them. Drop shipping lets online retailers list a lot of products without the risk of carrying any inventory. What’s more, online retailers only order and ship what they sell without worrying about items that don’t sell. You as the wholesale drop-ship supplier is the one taking all the risk because you will have to carry the inventory, store it and pay for it. So why would you as a supplier agree to do business this way, especially when you are the one assuming all the risk? (more…)

How to Start a Drop Ship Online Business

May 25, 2017 4 Comments

One of the best ways to start an online business is to adopt a drop ship model. This means that you don’t carry any inventory when you make a sale. In a drop shipping business model, you list an item for sale on your website and when a customer makes a purchase, you order it from your supplier and have them ship it directly to the customer as if it was coming from you. The beauty of this model is that you don’t carry any of the inventory risk. In other words, you list a bunch of items on your site and if some of them don’t sell, you aren’t stuck with that inventory. Your supplier is the one taking all the risk of carrying the inventory, storing it and paying for it.

So why would a supplier allow you to do business with them in this fashion, especially when they are the one assuming all the risk? We’ll discuss this in detail below. Let’s look more closely at the steps involved in starting a drop ship business. (more…)

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