If you participate in Amazon FBA make sure to set Replenishment Alerts for your products. You can set a different threshold for each product. This is an important habit to keep and you can easily set replenishment alerts in Seller Central. This way you’ll always have ample time to send products to an Amazon fulfillment […]
When it comes to inventory management, cash flow is king. If in doubt, liquidate stale inventory and invest that money into expanding product opportunities that are working for you. It may be a hard thing to do but sometimes you have to cut your losses to get ahead. We have focused on this approach lately […]
Many small business owners have a hard time getting a business loan from a traditional bank. Many have turned to alternative funding sources to finance their business. While one must be very careful when dealing with these types of companies, some alternative lenders have become popular among small businesses. One is Kabbage.com and the other […]
Sparklines are a great way to analyze large volumes of data and make sense out of it. It especially works well when you’re trying to figure out product sales performance on a weekly basis. Here’s a great video from Business Insider about sparklines! Click on this link to watch the video: Sparklines Video
Online retailers are always looking for ways to increase sales using whatever tools or strategies available. It’s important to identify new products that can sell well and deliver healthy profits. The problem is that finding these top-selling products can be difficult, especially in very competitive categories. One strategy is to look at a metric Amazon.com […]
I was searching the web and I came across a video advertisement from Webtrends. I found the video to be informative and I appreciated their thesis about the importance of delivering relevant, real-time messages across all platforms where customer interactions take place. To be successful, a brand needs to deliver the right message, to the right […]
The Importance of Analyzing Your Business on a Continual Basis The frequent and continual analysis of business performance is one of the most important duties in business. Business review helps one uncover an incredible amount of intelligence about what is working and what is not working. Without this type of review, it is difficult to asses a business’ […]
Your site should remain fresh by incorporating new designs often so when customers return they don’t see the same old thing every time. If you went on a date with somebody and every time you went out they dressed in the same close, you would start to wonder if this person is worth going out […]
Re-Targeting: How Does It Work? Did you ever have an eerie feeling that an ad was following you across the sites you were visiting on the web? Well, it probably wasn’t your imagination. You were being “followed” by that ad thanks to a marketing technique called “Re-targeting.” If performed ethically and correctly, re-targeting can be a great and effective […]
In business you need to be able to find and capitalize on hidden opportunities before anyone else does. Google offers a great tool called Google Insights for Search that allows you to find hidden opportunities. Google Insights for Search shows you what people are searching for, where they are searching and when. This lets you spot trends […]
Pezlogic.com was created to give my readers an inside scoop on ecommerce and technology. I wanted to have a place to share my thoughts about new technologies as well as to give my readers some insights on how we run our online business. Friends and colleagues frequently ask me technology-related …
