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Want To Improve
Your Online Business? Explore Here To Get Answers
Contact Us Services

Branding 101: How to Effectively Brand Your Business – Part 1

November 5, 2019 1 Comment

Branding is an integral part of a successful business. It’s the first impression you give and it’s the reason people will choose you over others. Your brand is a direct reflection of the promise that you give to your customers. Your brand is not just your logo. Rather, your brand is the impression you make through your voice, your mission, your marketing materials, your packaging and your website.

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Branding 101: Understanding the Basics of Branding – Part 2

November 5, 2019 1 Comment

Branding. Brand identity. Brand equity. These terms get thrown around a lot in today’s marketing sphere, but what do they really mean? What really is a brand? And why should your business care about branding? If you run a business that depends on loyal, repeat customers, this article will give you a clear understanding of the basics of branding and how it is an integral part of having a successful organization.

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Branding 101: 5 Steps to Developing a Robust Brand – Part 3

November 5, 2019 2 Comments

Are you unsure how to go about branding your business? This is very common. Branding can be confusing; it’s much more than a pretty logo and clever tagline. It’s the very heart of who your company is and what it’s all about, what it stands for, and what customers can expect from it. Your business is all about the promises you make and keep to customers, and you must clearly define what that promise is and the core values behind it, always remember your promise, and keep it at the forefront of all you do in the marketplace.

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Branding 101: How to Build a Powerful Brand Strategy – Part 4

November 5, 2019 1 Comment

A brand strategy is a long-standing blueprint that helps you build your business brand successfully in order to achieve certain goals. Constructing your brand strategy should be an important part of your overall company plan. It’s the expression of what your brand is and what it aims to be, the purpose it serves, and how you will share your offerings to the world.

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Tips and Tricks to Successful Niche Selection – Part 1

May 20, 2018 2 Comments

In this three-part guide you’ll be introduced to several niche selection techniques that you can use to find profitable products to sell. In Part 1 we will review what makes a good niche and then explain the details of how to find a profitable niche. In Part 2 we will review some powerful tips on how to refine your list, so you can pick out the best products and begin to narrow you’re your list. In Part 3 we go over how you can verify that your product ideas will actually sell. You will find that once you are done implementing the steps outlined in these three posts, you will have found a number of products that you could sell for a profit. (more…)

Tips and Tricks to Successful Niche Selection

Tips and Tricks to Successful Niche Selection – Part 2

May 20, 2018 2 Comments

In this three-part series we’re reviewing the niche selection process with the goal of finding products that can deliver sustainable profits for the long term. In Part 1 we reviewed what makes a good niche and then explained the details of how to find a profitable niche. In this post we will go over how to refine the product ideas you created in Part 1. In Part 3 we will explain how to verify that your products will actually sell. The steps outlined in these three posts will give you a number of proven tips and tricks that you can use to find a profitable niche. (more…)

Tips and Tricks to Successful Niche Selection

Tips and Tricks to Successful Niche Selection – Part 3

May 20, 2018 2 Comments

In this three-part guide we introduced a number of tips and tricks to make the niche selection process easier and more fruitful. In Part 1 we reviewed what a good niche was made of and then explained how to start the process of finding profitable products to sell. In Part 2 dove deeper and showed how to refine your product lists in order to identify the best products with the most potential for profit. In this part we will review how to verify that your product ideas will actually sell. (more…)

Best-Selling Products to Grow Your eCommerce Business

10 Effective Ways to Grow Your eCommerce Business by 50% or More

January 14, 2018 No Comments

If you’re an online retailer then you know how difficult it can be to make a sale. You need to figure out how to get people to your site and then convince them to buy something when they get there. This can be a challenging and frustrating process in the beginning but it doesn’t mean that it has to remain that way. Here are ten proven tips to help you grow your ecommerce business by 50% or even more. None of these tips are very complicated or difficult to implement but if done in conjunction with each other, they can begin to generate some pretty significant improvements to your sales and profits. (more…)

How to liquidate inventory

How to Liquidate Inventory Stuck in Amazon FBA

December 6, 2017 3 Comments

Liquidating items stuck in Amazon FBA is important. Here are some smart tactics to remove or liquidate slow-moving items before they cost you too much.

Amazon’s FBA program presents a great opportunity for any seller looking to grow his or her business on Amazon. When you participate in the Amazon FBA program your products become eligible for all of the Prime benefits that Amazon offers its Prime subscribers. To participate in the Amazon FBA program, you are required to send your products to Amazon fulfillment centers so Amazon can fulfill your products for you.

While many products sell very well through the Amazon FBA program, other items may not sell. If left unsold these items will sit in the fulfillment centers and cost you monthly storage fees. Even worse, if you get hit with long-term storage fees then you’ll end up paying a very hefty price for not liquidating your products while you had the chance. Therefore, it’s important to keep an eye on your FBA inventory and either remove or liquidate slow-moving items before they cost you too much. (more…)

Wholesale Drop-ship Supplier

How to Start a Drop Ship Online Business

May 25, 2017 4 Comments

One of the best ways to start an online business is to adopt a drop ship model. This means that you don’t carry any inventory when you make a sale. In a drop shipping business model, you list an item for sale on your website and when a customer makes a purchase, you order it from your supplier and have them ship it directly to the customer as if it was coming from you. The beauty of this model is that you don’t carry any of the inventory risk. In other words, you list a bunch of items on your site and if some of them don’t sell, you aren’t stuck with that inventory. Your supplier is the one taking all the risk of carrying the inventory, storing it and paying for it.

So why would a supplier allow you to do business with them in this fashion, especially when they are the one assuming all the risk? We’ll discuss this in detail below. Let’s look more closely at the steps involved in starting a drop ship business. (more…)

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Pezlogic.com was created to give my readers an inside scoop on ecommerce and technology. I wanted to have a place to share my thoughts about new technologies as well as to give my readers some insights on how we run our online business. Friends and colleagues frequently ask me technology-related …

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