If you’re an Amazon marketplace seller, winning the buy box is one of the most important goals you should set for yourself. While there are many other factors that can determine success on Amazon, the Buy Box is by far one of the most important factors. To win the Buy Box, try to sell products where you have a competitive advantage of some sort. It’s not enough to have the lowest price. Other factors determine who wins the Buy Box so one strategy is to choose products with little competition.